Designer Norma Kamali Launches a New Skincare Line NormaLife

Designer Norma Kamali’s, long, storied career in the fashion and apparel industry recently took a new turn as she announced the launch of her new venture NormaLife which effectively signals her entry into the skin care niche.

The Council of Fashion Designers of America Lifetime award winner announced the new move on her 50,000 fans Instagram page.

Making the announcement, she said: “This Concept is inclusive. It’s for men, women, three-year-old…the whole family, and people of all skin type and color. There’s nothing better than authenticity. It means you can go without makeup. It’s empowering.

For those who don’t remember Norma – in the ’70s when she started making clothes, she dressed Bette Midler, Bianca Jagger, and Twyla Tharp. Though, recently she has fitted out Lady Gaga and Rihanna.

She was the creator of the Farrah Fawcett now iconic red one-piece swimsuit that was the rave in the mid-’70s. She turned AIDS activist in the ’80s following the death of a dear close friend from the virus. And was at the heart of that decade’s unmissable shoulder pads.

On the healthy living scene, she has always been ahead of her time. She was the first to pioneer the art athleisure before it even became a thing. Opened her wellness café in 2001, long before it everyone jumped in. Now, it’s not surprising that the 74-year-old, taut, hydrated, glowing skin designer is channeling all her healthy living knowledge and recipe of course, into NormaLife: The Skinline.

In describing her new skincare line, she said: “it’s not just for women. It’s for everyone.” She refers to the line as “democratic.”

Kamali says the inspiration to launch her skincare line came: “as a result of the glut of wellness advice and products boasting the latest must-have ingredients.” Her goal is to try to simplify and refocus on time-tested, timeless ingredients that outlast trending fads.

She’s bringing all her wellness experience into a line that feels completely modern. “Timeless style as we know is never going to let you down,” she says. “And ingredients that are timeless don’t let you down either.”

She went further to say, NORMALIFE will focus on “the three pillars” of a healthy lifestyle, which includes: “sleep, diet, and exercise.” And promised to “…share everything I do. Everything I use and all the information I’ve gathered in the last forty years.”

Skinline’s collection includes four product offerings aptly branded “Clean,” “Smooth,” “Glow,” and “Soft.”

NORMALIFE’s cleanser, “Clean” a soap-free face and body cleanser made with aloe vera juice and charcoal. 

An exfoliator named “Smooth” contains olive seed powder – which ties into Kamali’s obsession with her unique recipes.

Soft, a moisturizer imbued with olive oil for the face and body; and Glow, a color enhancer like a tanner which contains cacao seed butter, sugar beet, and other secret ingredients. 

True to her healthy lifestyle, all products are free from artificial fragrance, synthetic colors, parabens, and other chemicals. With each going for between $30-$50 for fl.oz., and now available on NormaLife.com, on Instagram, you can also get them from Barneys and Selfridges starting this summer.