The fashion universe is not left behind in the fight against the novel coronavirus.
Amid the pandemic, many fashion companies and labels have pitched in, repurposing their resources to provide nurses, doctors as well as other healthcare providers with necessary equipment like gowns and masks.
Dior to the Rescue
Dior, on Tuesday, released a statement on the popular social media network, Instagram that the label has reopened a studio somewhere in Redon, France. The studio was opened on a volunteer basis in order to produce new masks.
According to the statement, “Dior is actively committed to protecting and aiding all those who are on the front line every day. Thank you to our wonderful Petites mains who, in an exceptional show of solidarity, are working tirelessly to protect them.”
Giorgio Armani Steps In
Giorgio Armani announced in an Instagram post on Monday that all of the label’s Italian production plants are presently manufacturing single-use or disposable medical coveralls.
Armani, the designer himself, said: “I would like to dedicate a special thought to those involved in the production of disposable medical overalls, with their dedication and skills they will make a concrete contribution to confronting the greatest emergency of these years.”
Burberry at Work
Burberry also released an announcement on Instagram Sunday that the label’s intercontinental supply of chain network is being used actively to deliver up to 100,000 surgical masks to the National Health Service in the United Kingdom.
Furthermore, the company’s trench coat factory that is located in Castleford, Yorkshire, has been quickly repurposed to produce masks and non-surgical gowns for patients of COVID-19.
The fashion label has released funds in support of the vaccine research that is underway at the University of Oxford. The company has also donated to the charities The Felix Project and FareShare in order to combat food poverty.
Brooks Brothers Follow Suit
Brooks Brothers is a fashion label that is not to be left behind in this fight against the coronavirus. The label announced on Monday that the American companies located in Massachusetts, New Carolina, and New York will no longer be pouring their attention to the production of neckties, shirts as well as suits.
The company will, instead, be making gowns and masks, up to 150,000 masks every day. Claudio Del Vecchio, the label’s CEO, said in a statement:
“We consider this a duty and part of our DNA at Brooks Brothers. We are deeply grateful to the medical personnel at the frontlines who are fighting the pandemic, and we are honored to do our part and join our peers in retail to provide protective masks that our healthcare system critically needs.”
And Nordstrom, too…
Nordstrom announced on its official website Friday that it partnered with Kaas Tailored to furnish Providence Health & Services with over 100,000 sanitized masks.
LVMH
LVMH, the luxury conglomerate that owns many fashion houses which include Fendy, Christian Dior, Louis Vuitton, Givenchy, Marc Jacobs, etc. also announced its plans to utilize its vast redistribution network to provide over 40 million masks in the next few weeks.
Other fashion labels that are also contributing in one way or the other to the fight against the coronavirus include:
- The Kering Group, owner of fashion house Balenciaga, Saint Laurent, Gucci, Brioni, etc.
- Prada
- Christian Siriano, etc.
