Cash out: Kim Kardashian Has Been Awarded A $2.7 million in a Lawsuit Against Fast-Fashion Brand

Reality show Rockstar, Kim Kardashian has been awarded a $2.7 million in damages after taking the fast-fashion brand Missguided USA to court.

Kim Kardashian West, in February, slammed a lawsuit on retailer Missguided USA alleging that the online fashion store “rips off” from her celebrity to sell clothes she was seen wearing or modeling.

The celebrity took the online retailer to court accusing it was a “fast fashion brand using her fame to sell clothes and was “notorious” for “knocking off” designer pieces she wore.

Kardashian West’s lawsuit in a Californian court said the fast fashion brand does not “merely replicate the looks of these celebrities” as seen on photoshoots, red carpets and in social media posts; but goes as far as to use the name and image “of stars such as Kardashian’s to promote and attract interests to its clothing website.”

This recent outburst from Kardashian West was triggered by an Instagram post in February when she posted an image of herself with a caption: “Fast fashion brands, can you please wait until I wear this in real life before you knock it off?”

Moments later, Missguided posted an image of a different model wearing a similar look and captioned it: “The devil works hard, but Missguided works harder.”

They retailer even went ahead to tag Kim Kardashian in the post telling her” you have got only a couple of days before this drops online.” Though, the later deleted the post but the damage has already been done.

From a recently released court documents Missguided USA failed to defend itself. A default judgement was made awarding Kardashian $2.7 million in damages; plus, about 47,000 UK pounds in legal fees.

Giving the ruling at the California Central District Court, Judge Virginia A. Philips slammed a ban on Missguided USA from using Kardashian West’s “trademarks in connection with the sale, marketing or distribution of its products.”

Missguided USA is a subsidiary of the UK based online retailer set up in 2009 by businessman Nitin Passi. The company has collaborated with stars in the past including Nicole Scherzinger, R and B singer Pia Mia, and model Jourdan Dunn on fashion lines.

During the heat of the clash, Kim the 38-year-old mother of four tweeted: 

It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat, and tears of true designers who have put their all into their own original ideas.

She further tweeted:

I have watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been generous to give me access to their beautiful works, I can no longer sit silent.

Then she shared a recent experience she had with one of her pieces:

only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it was not for sale. You have to sign up for a waitlist because the dress hasn’t even been ready to sell yet.

She ended her tirade by saying “my relationships with designers are very important to me” and waved off online rumors that she is working with online fashion outlets to “leak” the clothes to them.