Whenever
a sequel comes out after a popular film, there’s always one big question on the
lips of experts; ‘how will it compete with the original?’. The answer
for Frozen 2? Very well.
Released
just before the Thanksgiving holiday period, early estimates on Wednesday
suggest that Frozen 2 will become the most
successful Thanksgiving movie of all-time. Back in 2013, The
Hunger Games: Catching Fire took just under $110 million, and Frozen 2
is expected to surpass this quite easily.
From
the first five days of release alone, the Disney movie took nearly $165 million
domestically. Compared to the first five days of Frozen, and adjusted
for inflation, this is an increase of 56%. Of course, it’s important to
remember that the original required some warming up (excuse the pun!). Over time,
the first instalment continually grew in popularity as the weeks went on. This
time, the franchise already had a huge fan base ready and waiting to see the
movie.
While
the debate as to whether Frozen 2 will reach the first movie’s $400
million domestic revenue rolls on, there’s no denying the success of the movie
elsewhere. At the moment, the split is at around 63/37 to the international
market. If revenues continue at a similar pace, experts believe it could have a
total of $450 million by the end of the week.
Takeaways
from a Successful Opening
With
this in mind, there are some key points to make regarding the long-awaited Frozen
2;
Disney
has shown that waiting five years isn’t always a bad thing before releasing a
sequel to a huge movie.
This
might just be the biggest ever sequel for Walt Disney Animation (previous
failed projects include The Jungle Book 2 and Peter Pan 2).
Frozen
2 has
definitely saved what would have been a poor November (though we also need to
consider the delays to James Bond 25 and Wonder Woman 2).
Even
after this, Frozen 2 is the first sequel in a while that has added,
rather than taken away, from a franchise. In recent times, many
franchises have been harmed
by poorly performing movies. This includes; Godzilla, Terminator, Men in Black,
X-Men, and The Secret Life of Pets. All in all, it has performed brilliantly
for the good of the company as well as the industry in general – did we really
expect anything less?
Little
Competition for Star Wars
Elsewhere,
all the talk about Star Wars: The Rise of Skywalker is nearly at an end
since we’re just a few weeks from release. Will it dominate the box office?
Yes, in all likelihood, since there will be a lack of competition. It seems
that only Little Women from Sony and Spies in Disguise from Fox
will compete over Christmas and New Year. With Sonic the Hedgehog also
being delayed from the end of 2019, it might just be the leggiest Star Wars for
some time (since The
Phantom Menace).